Graphic Design & Marketing AA Degree

Graphic Design & Marketing (GDM) is the vehicle by which business communicates visually by infusing art and technology to communicate ideas through images and other communications media. The graphic designer is often working closely with marketing to develop and implement branding strategies, communications, market development, and presence, including many other related business activities. A graphic designer who is familiar with marketing from a marketing point-of-view is better equipped to understand the role of graphic design as a vital component in the world of business. Students working toward their associates degree in this program study computer graphic design for print, web, and video.

This cross-discipline program is designed to prepare students for employment in the diverse fields of Web Design, Graphic Design, Motion Graphics, and Interactive Multimedia. Career paths may also lead to working in advertising, marketing or independently. Careers in the discipline that generally require graduate-level degrees include college teacher, video editor, web developer, creative director, and art director. The graphic designer is often working closely with marketing departments to develop and implement branding strategies, communications, market development, and presence, including many other related business activities. 

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Units for the major may be double counted for CSU GE or IGETC, confer with Counselor.