Graphic Design & Marketing AA Degree

Graphic Design & Marketing (GDM) is the vehicle by which business communicates visually by infusing art and technology to communicate ideas through images and other communications media. The graphic designer is often working closely with marketing to develop and implement branding strategies, communications, market development, and presence, including many other related business activities. A graphic designer who is familiar with marketing from a marketing point-of-view is better equipped to understand the role of graphic design as a vital component in the world of business. Students working toward their associates degree in this program study computer graphic design for print, web, and video.

This cross-discipline program is designed to prepare students for employment in the diverse fields of Web Design, Graphic Design, Motion Graphics, and Interactive Multimedia. Career paths may also lead to working in advertising, marketing or independently. Careers in the discipline that generally require graduate-level degrees include college teacher, video editor, web developer, creative director, and art director. The graphic designer is often working closely with marketing departments to develop and implement branding strategies, communications, market development, and presence, including many other related business activities. 

Course Code Title Units
Required Core Courses
DDP 101Digital Imaging3
DDP 102Digital Illustration3
DDP 120Video Post Production3
BUAC 020AFinancial Accounting4
BUMA 010Introduction to Business3
or ECON 001 Principles of Macroeconomics
ARTH 002AHistory of Art I: Prehistoric to Medieval3
ARTH 002BHistory of Art II: Renaissance to Contemporary3
ARTH 002CHistory of Modern Art3
ART 003ABasic Design & Color3
ARTH 012AArts of Asia3
ARTH 012BArts of Africa, Oceania, & Indigenous North America3
ARTH 012CArts of Latin America3
Required Subtotal37
Select one of the following: 137-39
Kinesiology Activities2
DEGREE TOTAL67-72