Social Media Marketing Certificate of Achievement

The Social Media Marketing Certificate of Achievement provides students with practical, critical marketing skills that are not limited by any geographical location. Students can use their new skills to work as contractors or as a part of a bigger enterprise anywhere in the country or the world. Students will explore the possibilities and limitations of social media and will have hands-on experience with several of the outlets such as Facebook, X, Instagram, Snapchat, blogs, wikis, and other current media. Students will be able to relate the effects of these marketing strategies to a business. They will also learn about other marketing tools that can be used in combination with social media for a more effective marketing strategy.

Upon successful completion of the Social Media Certificate of Achievement, students should be able to: use current social media outlets to promote business, create demand, and increase sales based on popularity and specific client response. At the same time, students will be able to evaluate the use of social networking and online marketing channels, and to create an online presence to build businesses.

Learning Outcomes

1. Create marketing strategies and plans using social media and other marketing tools.
2. Evaluate success of social media marketing programs via goals and metrics.