Business/Management (BUMA)
BUMA 001 Principles of Management Units: 3
This course is the study of organization design, managerial processes, motivational theories, and current management problems. It is a study of the concepts of management in organizations and the role of manager in a technologically oriented society including planning, organizing, staffing, directing and controlling. The student is provided an opportunity to gain a contemporary knowledge in management design to improve managerial skills and ability.
Lecture Hours: 54 Lab Hours: None Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: None
Limitation on enrollment: None
Transfer Status: CSU Degree Applicable: AA/AS
COD GE: None CSU GE: None IGETC: None
BUMA 003 Business Statistics Units: 3
This course is intended for business administration majors or anyone who wishes to gain an understanding of elementary data analysis, probability, and statistics. It introduces students to the use of probability techniques, hypothesis testing, and predictive techniques to facilitate decision-making. Topics include descriptive statistics; probability and sampling distributions; statistical inference; correlation and linear regression; analysis of variance; chi-square and t-tests, central tendency and dispersion measures; index numbers (CPI, deflators); time series analysis (trends, seasonal variations); probability theory; probability and sampling distributions (normal, exponential, binomial, Poisson); central limit theorem; and application of technology for statistical analysis, including the interpretation of the relevance of the statistical findings.
Lecture Hours: 54 Lab Hours: None Repeatable: No
Grading: Letter
Prerequisite: MATH 040 or MATH 045 or MATH 049
Advisory: None
Limitation on enrollment: None
Transfer Status: CSU/UC* Degree Applicable: AA/AS
COD GE: C4b CSU GE: B4 IGETC: 2A
BUMA 010 Introduction to Business Units: 3
Students study the formation, structure, objectives, and ethics of contemporary American business enterprises. The course emphasizes the significance of the small business organization, the role of large business organizations, and the practices for the development of managerial personnel. This course is recommended for students who wish to explore a career in business. (C-ID BUS 110)
Lecture Hours: 54 Lab Hours: None Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: None
Limitation on enrollment: None
Transfer Status: CSU/UC Degree Applicable: AA/AS
COD GE: None CSU GE: None IGETC: None
BUMA 015 Business Communication for Transfer Units: 3
This course applies the principles of ethical and effective communication to the creation of letters, memos, e-mail and written and oral reports for a variety of business situations. The course emphasizes planning, organizing, composing, and revising business documents using word processing software for written documents and presentation-graphics software to create and deliver professional-level oral reports. This course is designed for students who already have college-level writing skills. C-ID: BUS 115
Lecture Hours: 54 Lab Hours: None Repeatable: No
Grading: Letter
Prerequisite: ENG 001A Composition
Advisory: None
Limitation on enrollment: None
Transfer Status: CSU Degree Applicable: AA/AS
COD GE: None CSU GE: None IGETC: None
BUMA 020A Business Law I Units: 3
Fundamental legal principles pertaining to business transactions. Introduction to the law as an instrument of social and political control in society. Topics include sources of law and ethics, contracts, torts, agency, judicial and administrative processes, employment law, forms of business organizations, and domestic and international governmental regulations. (C-ID BUS 120)
Lecture Hours: 54 Lab Hours: None Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: RDG 061
Limitation on enrollment: None
Transfer Status: CSU/UC Degree Applicable: AA/AS
COD GE: None CSU GE: None IGETC: None
BUMA 026 Social Media Marketing Units: 3
This course introduces social media and online marketing tools and strategy for businesses. Topics include social networking, online marketing channels, and creating an online presence for businesses.
Lecture Hours: 54 Lab Hours: None Repeatable: No
Grading: Letter
Prerequisite: Advisory: BUMA 027
Advisory: BUMA 031 & BUMA 094
Limitation on enrollment: None
Transfer Status: None Degree Applicable: AA/AS
COD GE: None CSU GE: None IGETC: None
BUMA 027 Marketing Principles Units: 3
This course introduces core marketing activities, including target segmentation, the marketing mix, and an introduction to market research. The course emphasizes the relationship of human behavior and culture to marketing activities. The student participates in individual and class projects designed to reinforce basic marketing theory and concepts.
Lecture Hours: 54 Lab Hours: None Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: None
Limitation on enrollment: None
Transfer Status: CSU Degree Applicable: AA/AS
COD GE: None CSU GE: None IGETC: None
BUMA 028 Introduction To Entrepreneurship Units: 3
This course is designed for those interested in starting their own business, either as their primary income or extra income, now or in the future, including individual contributor businesses such as freelancers, contractors, consultants, and others in the gig economy. The curriculum is centered on three key aspects of entrepreneurship: 1) the individual, their traits, skills, and attributes that make entrepreneurs successful, 2) the business ideas, how to generate them, where to look for them, how to expand them and how to ensure they are valid business ideas with potential to meet profit goals, 3) focusing strategy and plans for the business via an appropriate business plan format. These elements, developed in the course, will assist any current or potential entrepreneur develop and grow a business now or in the future.
Lecture Hours: 54 Lab Hours: None Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: None
Limitation on enrollment: None
Transfer Status: CSU Degree Applicable: AA/AS
COD GE: C5 CSU GE: None IGETC: None
BUMA 029 Retail Merchandise Management Units: 3
Students study the methods and management of retail selling. The course includes techniques and attitude for selling, product analysis and sales, and the significance of human relations in selling. This course is recommended for students who wish to explore a career in retail management.
Lecture Hours: 54 Lab Hours: None Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: None
Limitation on enrollment: None
Transfer Status: CSU Degree Applicable: AA/AS
COD GE: None CSU GE: None IGETC: None
BUMA 031 Business Calculations Units: 3
This course focuses on the math skills that business professionals need to be able to solve real-world problems. Content includes financial calculations such as business-related conversions between fractions, decimals, percentages and ratios, the impact of financial transactions on accounting statements and decision making, budgeting, and goal setting.
Lecture Hours: 54 Lab Hours: None Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: None
Limitation on enrollment: None
Transfer Status: None Degree Applicable: AA/AS
COD GE: None CSU GE: None IGETC: None
BUMA 032 Human Relations in the Workplace Units: 3
Basic concepts of individual, group, and organizational human behavior as they affect human relations, performance, and productivity within the workplace. Strategies and techniques that influence interpersonal, administrative, and organizational communications and interactions among people. Fundamentals of the multi-disciplined science/nature of human relations in developing employee leadership, in working toward Win/Win situations, and in enhancing performance evaluations and respective reward system.
Lecture Hours: 54 Lab Hours: None Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: None
Limitation on enrollment: None
Transfer Status: CSU Degree Applicable: AA/AS
COD GE: C2, C5 CSU GE: None IGETC: None
BUMA 064 Human Resource Management Units: 3
Introduction to the human resource management concepts and applications including the impact HR management has on the organization in terms of human resource activities, global human resource strategies, social and organizational realities, legal implications affecting people at work, union/non-union practices, comparable work, employee compensation and benefits, and employee rights.
Lecture Hours: 54 Lab Hours: None Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: None
Limitation on enrollment: None
Transfer Status: CSU Degree Applicable: AA/AS
COD GE: None CSU GE: None IGETC: None
BUMA 094 Business Communications Units: 3
This course integrates instruction and practice in business communication. The emphasis is on modern structure, style, vocabulary, grammar, and logical organizational patterns. The course content emphasizes memos and letters, reports, career communications, oral communication. The course materials highlight standards and physical aspects of written and oral communication including graphic aids, physical presentation of reports, public speaking and oral reporting. The course involves learning how to conduct meetings and improving one's listening ability.
Lecture Hours: 54 Lab Hours: None Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: RDG 061
Limitation on enrollment: None
Transfer Status: CSU Degree Applicable: AA/AS
COD GE: None CSU GE: None IGETC: None
BUMA 095A Business Management Work Experience Units: 1-8
This work experience course of supervised employment assists students in acquiring desirable work habits, attitudes, and skills to enable them to become productive employees. This course also provides students with career awareness for jobs. Credit may be accrued at the rate of one to eight units per semester for a maximum of sixteen units (for a combined total of all Work Experience units). Additionally, students must work 75 paid hours or 60 non-paid hours per unit earned. This type of work experience is available to students whose job and education or occupational goals are directly related to Business Management.
Lecture Hours: None Lab Hours: 600 Repeatable: Yes
Grading: Letter
Prerequisite: None
Advisory: None
Limitation on enrollment: None
Transfer Status: CSU Degree Applicable: AA/AS
COD GE: None CSU GE: None IGETC: None
BUMA 125 Marketing Research Units: 3
This course provides information for decision-making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision-making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results.
Lecture Hours: 54 Lab Hours: None Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: BUMA 027
Limitation on enrollment: None
Transfer Status: CSU Degree Applicable: AA/AS
COD GE: None CSU GE: None IGETC: None
