Entrepreneurship (ENTR)

ENTR 001  Introduction to Entrepreneurship   Units: 3

This course is designed for those interested in starting their own business, either as their primary income or extra income, now or in the future, including individual contributor businesses such as freelancers, contractors, consultants, and others in the gig economy. The curriculum is centered on three key aspects of entrepreneurship: 1) the individual, their traits, skills, and attributes that make entrepreneurs successful, 2) the business ideas, how to generate them, where to look for them, how to expand them AND how to ensure they are valid business ideas with potential to meet profit goals, 3) focusing strategy and plans for the business via an appropriate business plan format. These elements, developed in the course, will assist any current or potential entrepreneur develop and grow a business now or in the future. (Equivalent to BUMA 028.)
Lecture Hours: 54         Lab Hours: None          Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: None
Limitation on enrollment: None
Transfer Status: CSU                 Degree Applicable: AA/AS
COD GE: C5                 CSU GE: None                 IGETC: None

ENTR 004  Entrepreneurship Basics   Units: 3

Entrepreneurship has been described as the capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit. This course will expose students to the basics of entrepreneurship, including design thinking, customer assessment, and problem-solving. Additionally, students will focus on lean market strategies for testing product/service validity.
Lecture Hours: 54         Lab Hours: None          Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: None
Limitation on enrollment: None
Transfer Status: None                 Degree Applicable: AA/AS
COD GE: None                 CSU GE: None                 IGETC: None

ENTR 005  Starting a Business with Limited Resources   Units: 3

Entrepreneurs start and grow businesses in home offices, garages, and even on public transportation using a laptop or smartphone. Social media and technology have leveled the playing field for the ordinary person wanting to become an entrepreneur. These entrepreneurs are finding creative ways of starting businesses, in spite of limited networks and financial resources. This course will introduce students to bootstrapping (limited-resource startup concepts and strategies), social media strategies and platforms, cybersecurity, and tactics to launch their business or expand their reach. Students will experience entrepreneurial situations and best practices through case studies, interactive sessions, and class exercises.
Lecture Hours: 54         Lab Hours: None          Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: BUMA 031 or MATH 060
Limitation on enrollment: None
Transfer Status: None                 Degree Applicable: AA/AS
COD GE: None                 CSU GE: None                 IGETC: None

ENTR 008  Business Model Canvas and Presentations   Units: 3

This course is designed to utilize the Business Model Canvas technique, such as value proposition, customer relationships, revenue streams, and key resources. Students will learn how to translate Business Model Canvas into powerful sales tools using technology to create presentations using video, animation, visuals, stories, and simulations.
Lecture Hours: 54         Lab Hours: None          Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: ENTR 004, ENTR 005, & BUAC 051
Limitation on enrollment: None
Transfer Status: None                 Degree Applicable: AA/AS
COD GE: None                 CSU GE: None                 IGETC: None

ENTR 010  Entrepreneurial Simulation   Units: 3

This course challenges students to apply entrepreneurial strategies and concepts to the development of a business. Students will employ strategic planning, communication, conflict management and negation, team-building, creative problem solving, self-management, resourcing, and operating a small business. Student entrepreneurs will be challenged with the opportunity of assembling a complete start-up utilizing the tools and concepts from all previous entrepreneurship courses in a competency-based computer simulation.
Lecture Hours: 54         Lab Hours: None          Repeatable: No
Grading: Letter
Prerequisite: ENTR 001 ENTR 004 ENTR 005 ENTR 008 & BUAC 051
Advisory: None
Limitation on enrollment: None
Transfer Status: None                 Degree Applicable: AA/AS
COD GE: None                 CSU GE: None                 IGETC: None

ENTR 012  Building an Entrepreneurial Team   Units: 3

The composition of the entrepreneurial founding team can be an important indicator of future revenue and project success. This course will provide students with critical insights into the often-overlooked basics of founding-team formation. Why are some motivations of the team more profitable than others? This course covers finding the right hires for your team and common mistakes in hiring key players. At the successful completion of this course, students will be better prepared to position their start-up for success by making evidence-based decisions about founding partners, early hires, first managers and distribution of ownership.
Lecture Hours: 54         Lab Hours: None          Repeatable: No
Grading: Letter
Prerequisite: None
Advisory: None
Limitation on enrollment: None
Transfer Status: None                 Degree Applicable: AA/AS
COD GE: None                 CSU GE: None                 IGETC: None

ENTR 026  Social Media Marketing   Units: 3

This course introduces social media and online marketing tools and strategy for businesses. Topics include social networking, online marketing channels, and creating an online presence for businesses. (Equivalent to BUMA 026.)
Lecture Hours: 54         Lab Hours: None          Repeatable: No
Grading: Letter
Prerequisite: BUMA 027
Advisory: BUMA 031 & BUMA 094
Limitation on enrollment: None
Transfer Status: None                 Degree Applicable: AA/AS
COD GE: None                 CSU GE: None                 IGETC: None