BIW IV: Marketing Office Specialist Certificate of Achievement
BIW IV: Marketing Office Specialist Certificate of Achievement helps students to develop a dynamic skill and use social media as part of a marketing strategy to promote businesses, create demand and increase sales based on customer and market responses.
Learning Outcomes
Upon satisfactory completion of this program students will be able to:
- Create a framework that uses social media platforms as analytical tools.
- Utilize social media as a promotional tool within a marketing strategy for a small business.
Program RequirementsÂ
| Course Code | Title | Units |
|---|---|---|
| Required Courses- 16 units | ||
| AIS 074 | Presentation Software | 3 |
| AIS 072 | Spreadsheet Software | 3 |
| CIS 010 | Introduction to Information Systems (or) | 4 |
| AIS 071 | Microsoft Office Pro | 4 |
| BUMA 027 | Marketing Principles | 3 |
| BUMA 026 | Social Media Marketing | 3 |
| Elective Courses - select 3 units from the following: | ||
| BUMA 094 | Business Communications | 3 |
| MC 005 | Introduction to Public Relations | 3 |
| BUMA 095A | Business Management Work Experience | 1-5 |
| CIS 095A | Computer Information Systems Work Experience | 1-5 |
| AIS 095A | Applications and Information Systems Work Experience | 1-5 |
| CERTIFICATE TOTAL | 19 | |
