Graphic Design & Marketing AA Degree

Graphic Design & Marketing (GDM) is the vehicle by which business communicates visually by infusing art and technology to communicate ideas through images and other communications media. The graphic designer is often working closely with marketing to develop and implement branding strategies, communications, market development, and presence, including many other related business activities. A graphic designer who is familiar with marketing from a marketing point-of-view is better equipped to understand the role of graphic design as a vital component in the world of business. Students working toward their associates degree in this program study computer graphic design for print, web, and video.

This cross-discipline program is designed to prepare students for employment in the diverse fields of Web Design, Graphic Design, Motion Graphics, and Interactive Multimedia. Career paths may also lead to working in advertising, marketing or independently. Careers in the discipline that generally require graduate-level degrees include college teacher, video editor, web developer, creative director, and art director. The graphic designer is often working closely with marketing departments to develop and implement branding strategies, communications, market development, and presence, including many other related business activities. 

Learning Outcomes

1. Employ research, ideation, development, analysis, and prototyping to solve a variety of business marketing problems.
2. Combine appropriate aesthetic form and content to create evocative and engaging work.
3. Create appropriate typographic solutions for a variety of design situations.
4. Demonstrate proficiency with computers, software and production processes.
5. Select appropriate tools, materials and processes for a range of media products.
6. Work collaboratively within a creative team.
7. Students will have the skills necessary to get entry level jobs or better in areas related to graphic design, marketing and advertising.
8. Students will have the skills necessary to run their own design company.

Program Requirements 

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Units for the major may be double counted for CSU GE or IGETC, confer with Counselor.